Biscuitville Opens New Location in Winston-Salem
May 21, 2018
WINSTON-SALEM, N.C. (MAY 16, 2018) – Biscuitville FRESH SOUTHERN® (biscuitville.com), a local family-owned restaurant widely known for its authentic, southern-style breakfasts, opened a new restaurant today at 5988 University Parkway in Winston-Salem across from North Summit Square Shopping Center. The new restaurant features an interior and exterior design that showcases Biscuitville’s FRESH SOUTHERN brand.
“We’re looking forward to meeting new friends in the northern Winston-Salem and Rural Hall area and hope they will soon feel at home at our newest location,” Biscuitville President Kathie Niven said. “We’re incredibly thankful for the warm welcome we have received in Winston-Salem during construction and look forward to becoming part of the fabric of the community.”
“Our new Winston-Salem location features the best of what our guests have always loved about Biscuitville and offers a fresh, new look with additional amenities. Our new design was carefully crafted to be warm and welcoming, which provides a comfortable, family friendly dining experience,” Niven said. “In addition to our new restaurant on University Parkway and one that we opened in Walkertown last November, we have remodeled dozens of other Biscuitville locations during the last two years as part of an exciting growth phase for our company that also includes a number of new menu items. All of our new restaurants, the remodeled locations, and new menu items are being built on Biscuitville’s foundation of serving fresh, locally sourced, scratch-made food.”
As part of the new restaurant design, Niven said that Biscuitville has also updated and expanded its biscuit window, which allows guests to view the biscuit-making process. This feature is so iconic to Biscuitville’s brand, the company proudly posts Home of the Biscuit Window Since 1966™ in front of its biscuit makers. The new restaurant design opens up the front counter areas to create better views of the kitchen and encourages interaction between team members and guests.
Other highlights of the new Biscuitville on University Parkway include:
- Exterior features resembling a reclaimed southern barn, with a tin roof, barn doors and gooseneck lights
- Interior features that combine a modern look and feel with Southern heritage through industrial hardware, blue painted ceilings inspired by southern porches, and mixed materials like wood, metal and tile
- Large photos and artwork that capture scenes of the local neighborhood and community
- New cushioned seating and custom wallpaper
- An enhanced beverage area with expanded drink options, including Salisbury-based Cheerwine®
- Conveniences such as free Wi-Fi, electrical access for devices and large-screen TVs
- A drive-thru lane with two menu boards
Charles King, a member of the Biscuitville FRESH SOUTHERN® family since 2017, serves as operator of the new Winston-Salem restaurant. He previously was operator of the Biscuitville in Mt. Airy. Born and raised in Kernersville, King enlisted in the Marine Corps in 2002, completed one tour of duty, and is an Iraqi War Veteran. He also spent five years on patrol with the Winston-Salem Police Department, including two years as a K9 officer.
For more information about Biscuitville’s new Winston-Salem location, including VIP Email Club sign-up, a calendar of events and a media kit, please visit biscuitville.com/locations/winston-salem-new-store.
About Biscuitville FRESH SOUTHERN®
Headquartered in Greensboro, North Carolina, Biscuitville FRESH SOUTHERN® is a family-owned company serving authentic Southern food made fresh daily from locally sourced ingredients. Known as the Home of the Biscuit Window Since 1966™, Biscuitville serves scratch-made biscuits baked fresh, in front of guests, every 15 minutes. The company was founded in 1966 when owner Maurice Jennings opened two pizza restaurants in Burlington. Using a family recipe, he later added fresh-baked biscuits to the menu—which proved so popular, the brand evolved to become Biscuitville. Today, the company sources its ingredients from local and family-owned partners to serve guests the classic Southern breakfast. Biscuitville FRESH SOUTHERN® employs over 1,200 people and operates 55 restaurants in North Carolina and Virginia, serving breakfast all day from 6 a.m. to 2 p.m. For more information, visit biscuitville.com.