We’re proud of our local partnership with the family-owned, North Carolina soft drink, Cheerwine®. Back in 1917, L.D. Peeler invented the iconic soft drink in Salisbury during a World War I sugar shortage. Now, over a century later, it remains one-of-a-kind with its unique cherry flavor and bubbly effervescence. And like us, it’s still a family-owned company, with L.D.’s great-grandson leading the business and continuing the tradition of the very cherry flavor of local.