Biscuits are on the rise as pop-ups, chains expand in the Wilmington area

July 17, 2026

Lizzie Royal was more of a biscuit appreciator rather than a biscuit baker — until

she moved from North Carolina to Colorado.

“I just couldn’t get a biscuit,” she said.

The lack of access led to her understanding the beauty of creating the perfect

biscuits.

“It’s a simple process that needs to be followed precisely,” she said. “I’m also a

firm believer in a drop biscuit. … They are fluffier, lighter and they give you

more surface area for sandwiches.”

Now, she makes them for her family on holidays — and for the food-and-wine

events she hosts with her business partner Holly Phillips. That includes their

1 of 9Electric Biscuits pop-ups.

Add in a new biscuit-based food truck serving local coffee shops and breweries,

and the first location of Biscuitville opening in Brunswick County and it’s clear

that biscuits are on the rise in Southeastern North Carolina.

The comforts of tradition

There’s not necessarily anything new about cutting fat into flour, and baking

lofty layered pastry. In fact, the humble biscuit has centuries of history in the

South and in North Carolina.

First, they are a multicultural creation. They evolved from hardtack, a bland

survival food for sailors and the miliary, into a dish influenced by Scottish and

Irish immigrants and African American cooking techniques, which helped

2 of 9 produce their characteristic flakiness.

Now, they are synonymous with comfort.

“Biscuits are part of Southern cooking, like a lot of things they are made

different from region to region, cook to cook, restaurant to restaurant,” said Josh

Petty, chef and owner at Cast Iron Kitchen in Wilmington. “I just believe biscuits

should be light, fluffy and buttery. They should be made with love. A good

biscuit should bring back memories of family and weekend stays at your

grandparents.”

Petty helped put the Wilmington biscuit scene on the national map when he

served one of his signature Dirty South Biscuits to Guy Fieri on “Diners, Drive-

Ins and Dives” in 2018. It’s a house-made biscuit topped with fried chicken,

bacon, a runny egg, cheeses and sausage gravy.

The dish was inspired by his time working at restaurants in Charleston, South Carolina. It was also a special when he was chef at Sweet n Savory Cafe.

“I said to myself when I open my spot, this is going to be the flagship item,”

Petty said.

It’s still the best-selling item on their menu.

Elsewhere in the area, there are specialty shops like The Southerly Biscuit & Pie

in Carolina Beach, where you can get catfish biscuits and biscuits with brûléed

pimento cheese. But just about any breakfast restaurant or bakery in the area,

large or small, will have biscuits on the menu — as a side item with butter and

jelly, served warm from the grill, smothered with sausage gravy or as a base for

Southern Eggs Benedicts.

Baked in business

Local biscuit lovers also likely have their favorites when it comes to fast food

and big brands. Bojangles and Hardee’s are two popular North Carolina-born

brands that have grown to hundreds of locations.

Bojangles was founded in Charlotte in 1977 and now has about 850 locations

serving fried chicken, scratch-made biscuits and sweet tea in 23 states. But they

also keep experimenting, like adding a limited-time biscuit-based Blackberry

Cobbler this summer.

More recently, the smaller South Carolina-based Vicious Biscuit opened in The

Forum in Wilmington. They are known for “bold biscuit creations” like the spicy

Flamethrower and the Crab Benny biscuit. The brand was among Fast Casual

magazine’s Top 100 Movers & Shakers in 2024 and 2025.

And earlier this year, another North Carolina brand, Biscuitville, opened its first

Southeastern North Carolina location in Shallotte. One is also in the works for Southport.

Biscuitville’s Chief Restaurant Excellence Officer, Jim McCurley, said one of the

secrets is a North Carolina-sourced soft winter wheat and their particular

flour blend. Every location also prepares food from bacon to pancake batter in

house. And biscuits are made fresh every 15 minutes. People can watch the

process through the “biscuit window.”

McCurley, who helped grow the P.F. Chang’s chain earlier in his career, said

there are now 87 Biscuitville locations, and the company is committed to

growing in a smart way.

“It is a good time for biscuits. It’s a unique carrier. It can be for breakfast, lunch

and dinner and it has a lot of applications,” he said. As he’s crisscrossed the

country, he’s paid attention to how food trends travel.

“There’s a lot of crossover with regional cuisine. We’ve seen California trends

move East, and we’ve seen Northern food move South,” he said. “I think it’s the

South’s turn to migrate north and to the west.”

A rising star

Somewhere along the way, the humble biscuit has morphed from a simple side

item to a vessel for an array of creative sweet-and-savory toppings

like fried chicken, gravy and jam. It’s a sandwich base, a dessert platform, a

brunch centerpiece and bonafide trend.

“You can put anything on a biscuit,” said Josh Hinson, of the Fitz’s Biscuits food

truck, which launched in early 2026.

He and his cousin, Jesse Canady, grew up in Kure Beach and were inspired by

their grandfather Conrad Fitzhue, who sold peaches in Monkey Junction, made

boiled peanuts for local gas stations, and had a food trailer.

They grew up with his favorite, a burger biscuit that’s now available as the Cock-

a-doodle Moo at the truck. The Birdie, named for their grandmother, is a fried

chicken biscuit. So far, they’ve been a hit and they’ve already served thousands of them.

Hinson, a culinary graduate of Cape Fear Community College, said they plan to

eventually expand their menu. He already has more ideas, from pork chops to

classic combos, that will be named for other relatives.

https://www.starnewsonline.com/story/lifestyle/food/2026/07/06/wilmington-nc-biscuit-trend-grows-from-family-baking-to-food-trucks/90188678007/?gnt-cfr=1&gca-cat=p&gca-uir=true&gca-epti=z116664p118750n00—-l002950c00—-e004400v116664&gca-ft=118&gca-ds=sophi

JOHN BRITTAIN​

Vice President, Information Technology​

John Brittain was promoted to Vice President of Information Technology in 2024 after serving as Senior IT Director of Vendor Management since 2021. He helps shape the company’s IT strategy and technology initiatives in support of growth and innovation. Brittain previously held roles with the Greensboro Housing Authority and AT&T. He earned a bachelor’s degree in business administration from the University of North Carolina at Greensboro.

KATHIE NIVEN​

President, Chief Executive Officer​

Kathie Niven joined Biscuitville in 2011 and led the brand’s transformation to its FRESH SOUTHERN® identity. She became President in 2018 and CEO in 2021, guiding the company’s growth to more than 85 restaurants across the Carolinas and Virginia while strengthening its people-first culture. Under her leadership, Biscuitville has earned national recognition, including being named USA Today Readers’ Choice Best Fast Food Breakfast in 2023, 2024 and 2025. Niven previously held executive roles with Quiznos, Arby’s, Burger King and Krispy Kreme. A graduate of Elon University, she also completed advanced leadership training through the Center for Creative Leadership, UNC Kenan-Flagler and Harvard University.

KEVIN BENNETT​

Chief Financial Officer

Kevin Bennett joined Biscuitville in 2016 as Chief Financial Officer and oversees the company’s financial strategy and planning in support of long-term growth. He leads teams responsible for accounting, finance, development, facilities, supply chain, risk and compensation-support services, providing insights that guide business performance. Prior to Biscuitville, Bennett held leadership roles with Circle K Stores, The Pantry/Kangaroo Express and Deloitte. He earned a B.S. in Accountancy from Villanova University and an MBA from Duke University’s Fuqua School of Business.

BELINDA KYLE

Chief People Officer

Belinda Kyle joined Biscuitville in 2022 as Chief People Officer, bringing more than 30 years of hospitality operations and human resources experience. Her career includes leadership roles with Treasure Island Resort & Casino, Romano’s Macaroni Grill and Dinosaur Bar-B-Que. Kyle holds a degree in human resource management from the University of Phoenix and is a SHRM Senior Certified Professional.

BLAKE JENNINGS​

Chief Development Officer

Blake Jennings became Biscuitville’s Chief Development Officer in 2023 and oversees real estate development, construction, facilities and IT. Since joining the company in 2018, he has played a key role in building the development pipeline supporting Biscuitville’s accelerated growth. Jennings previously worked in mixed-use and multifamily development with Kane Realty Corporation and held finance and asset management roles at First Potomac Realty Trust. He earned a finance degree from Wake Forest University’s School of Business.

JIM MCCURLEY

Chief Restaurant Excellence Officer

Jim McCurley was named Chief Restaurant Excellence Officer in 2023 after joining Biscuitville in 2019 as Vice President of Culinary Operations. In his current role, McCurley leads enterprise-wide functions across Operations, Culinary, Strategic Planning and Concept Development to deliver measurable impacts on sales, profitability and guest experience. McCurley holds a B.S. in restaurant/food services management and an MBA from Johnson & Wales University and is Lean Six Sigma Blackbelt and Scrum Master certified.

KRISTIE MITCHELL

Chief Marketing Officer

Kristie Mitchell became Chief Marketing Officer in 2023 after leading Brand and Marketing since 2018. She oversees Biscuitville’s brand strategy, marketing, creative direction, customer experience initiatives, and traffic growth efforts. Since joining the leadership team, she has helped guide the company’s comprehensive rebrand, launched signature initiatives including “Life After 2®” and “The Flavor of Local®,” and played a key role in establishing the company’s Accessibility Committee and Project Management Office. Her leadership has helped strengthen Biscuitville’s brand presence and community impact across the Southeast. Mitchell was recognized as a 2024 Triad Business Journal Outstanding Woman in Business and named to Lunchbox’s 2026 Top 30 Women in Food list.

LARRY WILLIAMS​

Chief Supply Chain Officer​

Larry Williams joined Biscuitville in 1989 and today serves as Chief Supply Chain Officer, overseeing distribution center operations, procurement, transportation and warehouse technology. His leadership has helped build a reliable internal distribution system that supports the company’s multistate growth.

KIM AVERY

Vice President of Operations​

Kim Avery was promoted to Vice President of Operations in 2024 and oversees all Biscuitville restaurants across North Carolina, South Carolina and Virginia. Since joining the company in 2020, she has advanced through roles including Area Director, Region Director and Region Vice President. In her spare time, she is an award-winning mixed-media artist who supports charitable causes through donated artwork.

BURNEY JENNINGS

Executive Chair

In 1996, Burney took over the reins of the family business from his father, Maurice, as President and CEO. Today he continues to serve as Executive Chair of Biscuitville Fresh Southern®, a company that’s grown under his leadership into an $80 million business with over 70 locations (and counting). A graduate of Elon University, Burney serves on its Board of Trustees and has received its “Young Alumnus of the Year” award, as well as its “Legends of Business” award. He’s also active with the Greensboro Rotary, Greensboro Sports Council, and Greensboro Partnership. Triad Business Journal named Burney one of its “2016 Most Admired CEOs in the Triad.” He and his wife Dina, also an Elon grad, have four children: Blake, Bailey, Mary Frances, and John. In his free time, Burney likes spending time with his family in the mountains of North Carolina and also enjoys running, hiking, and golf.

Biscuitville

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