Privacy Policy

Updated August 17, 2016


Biscuitville Fresh Southern® understands your privacy is important and is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we handle personal information collected when you use our website (this “Website” or our “Website”).

Please refer to our Terms of Use (“Terms”) for additional information.

No Children Under 13

This Website is not directed at or intended for use by children under 13 years old. We do not knowingly collect personal information from children under 13 through this Website. Please review our Terms of Use for additional information.

Users Outside the United States

This Website is not targeted at users outside the U.S. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from U.S. law, your personal information submitted through this Website and transferred to the U.S. may not have the same legal data protection as in your jurisdiction.

Please review our Terms of Use for additional information.

Information We Collect and How We Use It

We collect personal information that you provide through voluntary submissions via this Website, for example, by signing up for our emails, alerts, newsletters, coupon clubs, birthday clubs and other clubs; purchasing products or requesting coupons; applying for a job; registering for and participating in contests; submitting a guest experience survey; submitting a comment, suggestion or complaint; requesting information from us; and submitting an inquiry or comment to us online. Such information may include your name, email address, device IP address, geolocation data, preferred Biscuitville location, phone number, month of birth, and other information you voluntarily provide. We use this information to respond to your inquiries and requests; to register you for and communicate with you about our clubs or contests; to deliver email, newsletters, alerts and other information you request; to fulfill product orders and coupon requests; to contact you in response to a job inquiry or a comment, suggestion or complaint you submitted; to process your guest experience survey data and improve our restaurants; to enable functionality of this Website; to target and promote your closest restaurant location; to analyze Website usage and improve our Website; and to personalize content. We also use cookies as described below. With your prior express written consent, we may also send advertising text messages using an autodialer to your mobile number. Subscribing to text messages is not a condition of purchasing any property, goods or services.

Please see our Terms of Use for additional information.

Cookies and Tracking

This Website uses cookies. A cookie is a piece of data stored on the user’s computer tied to information about the user. You are not required to accept cookies to use this Website. If you choose not to accept cookies, some functionality of this Website may not work properly.

This Website contains links to other websites, and these third-party websites may set cookies on your device. We are not responsible for the cookie or tracking practices of other websites.

We may use cookies for these purposes:

  1. We may use cookies to track visitors around our Website. We may use this information to analyze browsing, use and navigation patterns on our Website so that we may enhance and improve its functionality and service.
  2. We may use cookies to manage the quantity of coupons you download and/or print from our Website.
  3. We may use cookies to analyze device and location information on an aggregate basis.
  4. We may use cookies, and personal information collected through cookies, for marketing and advertising purposes. These uses include but are not limited to retargeting advertising, or serving you ads, once you have left our Website and analyzing effectiveness of our online offers/coupons.

California Do-Not-Track Disclosure

This Website does not respond to “Do Not Track Signals.”

Google Analytics and Heat Mapping

Our public Website uses Google Analytics, a service provided by Google, Inc. Google Analytics uses cookies to analyze how users use our Website. We review aggregated data provided to us through Google Analytics to analyze website usage and improve our Website. Google Analytics has its own privacy policy, located here. By using our Website, you consent to the processing of data about you by Google in the manner and for the purposes described here and in the Google Analytics privacy policy.

We also use third-party heat mapping software to detect the elements of our Website users click on and to analyze navigation and site usage patterns. We use this information to evaluate and improve our Website. User sessions on this Website may be recorded by our third-party software provider and reviewed for this purpose.

How We Share Information

Biscuitville will not share your personal information except in the following limited circumstances:

We may collect, report, and share personal information with third parties that perform services on our behalf, for example, technical, marketing/public relations, and content service providers. We may also share your personal information with third-party providers of cloud, web and/or server hosting services. We do not authorize such third parties to use your personal information except as necessary to provide services to us or for purposes authorized by us.

Our website uses third-party service providers for the following purposes: (1) to conduct financial transactions on our Website, (2) to manage our email lists for newsletters, alerts, clubs and other purposes, (3) to conduct our online job application intake process, (4) to handle your survey submissions and consumer feedback submitted on our Website, (5) to deliver behavioral pop-up advertisements and promotions and (6) to analyze navigation and site usage patterns. These third-party service providers may collect financial and other personal information from you. Biscuitville does not collect your financial information. Our service providers may share with us your candidate data and resume so we may evaluate your application and user session recordings to evaluate and improve our Website. We are not responsible for the privacy practices of these service providers or of other websites. By using our Website, you consent to the processing of your personal information by our service providers in the manner and for the purposes described here and in their respective privacy policies. We do not authorize our third-party service providers to use your personal information except as necessary to provide services to us or for purposes authorized by us.

Additionally, we may disclose your personal information (1) to comply with a law, regulation, or other  governmental request, for example, to comply with subpoenas, court orders, legal process, or requests by law enforcement or governmental entities; (2) to investigate or defend against third-party claims against us; (3) to detect, prevent, or investigate fraud or other illegal activity or to enforce our Terms of Use; (4) to repair or resolve technical issues in the operation of this Website; (5) to respond to a request by you to disclose the information, including your requests to allow access to your account and personal information by third-parties designated by you; (6) with your knowledge and consent; and (7) to address emergencies or acts of god. We may share your personal information as an asset of the  business in the event of a sale, merger, or other business combination or transfer involving Biscuitville.

Links to Third Party Sites

This Website contains links to other websites. Please be aware that we are not responsible for the privacy practices or content of other websites. This Privacy Policy applies solely to personal information collected by this Website ( We encourage you to be aware when you leave our Website and to read the privacy policies of other websites and online services.

Security of Personal Information

Biscuitville takes the security of your personal information seriously. We implement commercially reasonable technical, physical, and administrative security measures to protect against the loss, misuse, unauthorized access, alteration, and destruction of personal information collected through this Website. However, we cannot and do not guarantee that your personal information will never be accessed by an unauthorized party or otherwise breached.

Retention of Personal Information

We will retain your personal information for as long as we deem reasonably necessary or desirable, unless a different retention period is required by any applicable law, rule, or regulation. We reserve the right to delete or destroy any information collected, including personal information, at any time.

Access to Your Personal Information and How to Contact Us

If you have questions about this Privacy Policy, or if you wish to correct, update, amend, or delete/remove personal information that you have provided to us, you may contact us by email at:

You may choose to stop receiving our communications, alerts, or marketing emails by following the unsubscribe instructions included in these emails or you may contact us at:

Updates to this Privacy Policy

We may update or change our privacy practices and this policy from time to time. If we update the policy, we will publish an announcement on our Website. The date at the top of this policy reflects the date of the most recent update.