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Scratch-made biscuit restaurant announces Brunswick location opening

February 18, 2026

| All, Grand Openings

https://www.starnewsonline.com/story/lifestyle/food/2026/02/18/biscuitville-announces-grand-opening-for-shallotte-nc-location/84259936007/

Scratch-made biscuit restaurant announces Brunswick location opening

Shallotte residents will soon see a new drive through breakfast restaurant open its doors.

A biscuit-based chain restaurant headquartered in Greensboro is expanding into Brunswick County, with one of the two locations set to open Feb. 23.

In recent years, Biscuitville announced plans to open the Shallotte location in 2025. After some delay, Biscuitville Fresh Southern on Feb. 12 announced in a news release what customers can expect for the grand opening of its Shallotte restaurant on Feb. 23.

Here’s what to know.

Where is Biscuitville in Shallotte opening?

Biscuitville in Shallotte is located near U.S. 17 along the town’s Main Streetat 4425 Main Street.

“We are so pleased to grow our presence in thriving Brunswick County with the opening of our Shallotte location,” Biscuitville President and CEO Kathie Niven said in the news release. “Our delicious, scratch made meals come with a generous helping of fast, friendly, no-fuss service that we can’t wait to provide to our Shallotte guests.”

Are there grand opening specials?

Biscuitville guests are invited to sign up online for a chance to win free breakfast for a year online. Before the grand opening, Biscuitville will award a year of free breakfast to up to 10 randomly selected entries. No purchase is necessary to enter, but the chance to win is limited to only only one entry per person.

The prize includes combo coupons for a total of 52 coupons, as stated in the release.

What can customers expect with Biscuitville-style service?

Biscuitville serves guests from 5 a.m. to 2 p.m. daily.

The Shallotte location features a large biscuit window allowing guests to experience Biscuitville’s one-of-a-kind biscuit-making process, where biscuits are made fresh every 15 minutes, per the news release.

As for unique beverage options, the release states Biscuitville will serve Cheerwine and Community Coffee, a family-owned top retail coffee brand since 1919.

The restaurant’s exterior features a dual-lane drive-thru and resembles a reclaimed southern barn with a tin roof, barn doors and gooseneck lights. Customers will also see a large photo mural wall inside that captures local neighborhoods and communities.

Guests can also expect house-made sauces, a chef-inspired menu and complimentary Wi-Fi.

What about the Biscuitville’s second Brunswick County location?

The company also purchased property at the corner of Long Beach Road and N.C. 211 near Southport. The restaurant will be located in the River Run Shopping Center, near several fast food chains and local businesses.

Plans for the second Biscuitville location were submitted and approved by the Brunswick County planning department in June 2024, per county records.

Similar to the Shallotte location, plans show the restaurant at 2,872 square feet with an interior seat count of 56, a drive-thru and 30 parking spaces. Plans outline two drive-thru lanes for customers to order food. The lanes then merging into one before reaching payment and pickup windows.

The pre-construction zoning permit has been issued, but no completion date has been published as of Feb. 16.

What is Biscuitville Fresh Southern?

Biscuitville Fresh Southern is a family-owned company serving authentic southern food made fresh daily from locally sourced ingredients. Known as the “Home of the Biscuit Window Since 1966,” Biscuitville serves scratch-made biscuits baked fresh every 15 minutes. Today, the company sources its ingredients from local and family-owned partners to serve guests’ classic southern breakfast. Biscuitville employs over 2,200 people and operates more than 85 restaurants in North Carolina, Virginia and South Carolina. For the third year in a row, Biscuitville was voted the nation’s Best Fast Food Breakfast in the 2025 USA Today Readers’ Choice 10 Best contest.

JOHN BRITTAIN​

Vice President, Information Technology​

John Brittain was promoted to Vice President of Information Technology in 2024 after serving as Senior IT Director of Vendor Management since 2021. He helps shape the company’s IT strategy and technology initiatives in support of growth and innovation. Brittain previously held roles with the Greensboro Housing Authority and AT&T. He earned a bachelor’s degree in business administration from the University of North Carolina at Greensboro.

KATHIE NIVEN​

President, Chief Executive Officer​

Kathie Niven joined Biscuitville in 2011 and led the brand’s transformation to its FRESH SOUTHERN® identity. She became President in 2018 and CEO in 2021, guiding the company’s growth to more than 85 restaurants across the Carolinas and Virginia while strengthening its people-first culture. Under her leadership, Biscuitville has earned national recognition, including being named USA Today Readers’ Choice Best Fast Food Breakfast in 2023, 2024 and 2025. Niven previously held executive roles with Quiznos, Arby’s, Burger King and Krispy Kreme. A graduate of Elon University, she also completed advanced leadership training through the Center for Creative Leadership, UNC Kenan-Flagler and Harvard University.

KEVIN BENNETT​

Chief Financial Officer

Kevin Bennett joined Biscuitville in 2016 as Chief Financial Officer and oversees the company’s financial strategy and planning in support of long-term growth. He leads teams responsible for accounting, finance, development, facilities, supply chain, risk and compensation-support services, providing insights that guide business performance. Prior to Biscuitville, Bennett held leadership roles with Circle K Stores, The Pantry/Kangaroo Express and Deloitte. He earned a B.S. in Accountancy from Villanova University and an MBA from Duke University’s Fuqua School of Business.

BELINDA KYLE

Chief People Officer

Belinda Kyle joined Biscuitville in 2022 as Chief People Officer, bringing more than 30 years of hospitality operations and human resources experience. Her career includes leadership roles with Treasure Island Resort & Casino, Romano’s Macaroni Grill and Dinosaur Bar-B-Que. Kyle holds a degree in human resource management from the University of Phoenix and is a SHRM Senior Certified Professional.

BLAKE JENNINGS​

Chief Development Officer

Blake Jennings became Biscuitville’s Chief Development Officer in 2023 and oversees real estate development, construction, facilities and IT. Since joining the company in 2018, he has played a key role in building the development pipeline supporting Biscuitville’s accelerated growth. Jennings previously worked in mixed-use and multifamily development with Kane Realty Corporation and held finance and asset management roles at First Potomac Realty Trust. He earned a finance degree from Wake Forest University’s School of Business.

JIM MCCURLEY

Chief Restaurant Excellence Officer

Jim McCurley was named Chief Restaurant Excellence Officer in 2023 after joining Biscuitville in 2019 as Vice President of Culinary Operations. In his current role, McCurley leads enterprise-wide functions across Operations, Culinary, Strategic Planning and Concept Development to deliver measurable impacts on sales, profitability and guest experience. McCurley holds a B.S. in restaurant/food services management and an MBA from Johnson & Wales University and is Lean Six Sigma Blackbelt and Scrum Master certified.

KRISTIE MITCHELL

Chief Marketing Officer

Kristie Mitchell became Chief Marketing Officer in 2023 after leading Brand and Marketing since 2018. She oversees Biscuitville’s brand strategy, marketing, creative direction, customer experience initiatives, and traffic growth efforts. Since joining the leadership team, she has helped guide the company’s comprehensive rebrand, launched signature initiatives including “Life After 2®” and “The Flavor of Local®,” and played a key role in establishing the company’s Accessibility Committee and Project Management Office. Her leadership has helped strengthen Biscuitville’s brand presence and community impact across the Southeast. Mitchell was recognized as a 2024 Triad Business Journal Outstanding Woman in Business and named to Lunchbox’s 2026 Top 30 Women in Food list.

LARRY WILLIAMS​

Chief Supply Chain Officer​

Larry Williams joined Biscuitville in 1989 and today serves as Chief Supply Chain Officer, overseeing distribution center operations, procurement, transportation and warehouse technology. His leadership has helped build a reliable internal distribution system that supports the company’s multistate growth.

KIM AVERY

Vice President of Operations​

Kim Avery was promoted to Vice President of Operations in 2024 and oversees all Biscuitville restaurants across North Carolina, South Carolina and Virginia. Since joining the company in 2020, she has advanced through roles including Area Director, Region Director and Region Vice President. In her spare time, she is an award-winning mixed-media artist who supports charitable causes through donated artwork.

BURNEY JENNINGS

Executive Chair

In 1996, Burney took over the reins of the family business from his father, Maurice, as President and CEO. Today he continues to serve as Executive Chair of Biscuitville Fresh Southern®, a company that’s grown under his leadership into an $80 million business with over 70 locations (and counting). A graduate of Elon University, Burney serves on its Board of Trustees and has received its “Young Alumnus of the Year” award, as well as its “Legends of Business” award. He’s also active with the Greensboro Rotary, Greensboro Sports Council, and Greensboro Partnership. Triad Business Journal named Burney one of its “2016 Most Admired CEOs in the Triad.” He and his wife Dina, also an Elon grad, have four children: Blake, Bailey, Mary Frances, and John. In his free time, Burney likes spending time with his family in the mountains of North Carolina and also enjoys running, hiking, and golf.

Biscuitville

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