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Privacy Policy

Updated July 19, 2024

General

Biscuitville Fresh Southern® understands your privacy is important and is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we handle personal information collected when you use our website www.biscuitville.com (this “Website” or our “Website”).

Please refer to our Terms of Use (“Terms”) for additional information.

No Children Under 13

This Website is not directed at or intended for use by children under 13 years old. We do not knowingly collect personal information from children under 13 through this Website. Please review our Terms of Use for additional information.

Users Outside the United States

This Website is not targeted at users outside the U.S. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from U.S. law, your personal information submitted through this Website and transferred to the U.S. may not have the same legal data protection as in your jurisdiction.

Please review our Terms of Use for additional information.

Information We Collect and How We Use It

We collect personal information that you provide through voluntary submissions via this Website, for example, by signing up for our emails, alerts, newsletters, coupon clubs, birthday clubs and other clubs; purchasing products or requesting coupons; applying for a job; registering for and participating in contests; submitting a guest experience survey; submitting a comment, suggestion or complaint; requesting information from us; and submitting an inquiry or comment to us online. Such information may include your name, email address, device IP address, geolocation data, preferred Biscuitville location, phone number, month of birth, and other information you voluntarily provide. We use this information to respond to your inquiries and requests; to register you for and communicate with you about our clubs or contests; to deliver email, newsletters, alerts and other information you request; to fulfill product orders and coupon requests; to contact you in response to a job inquiry or a comment, suggestion or complaint you submitted; to process your guest experience survey data and improve our restaurants; to enable functionality of this Website; to target and promote your closest restaurant location; to analyze Website usage and improve our Website; and to personalize content. We also use cookies as described below. With your prior express written consent, we may also send advertising text messages using an autodialer to your mobile number. Subscribing to text messages is not a condition of purchasing any property, goods or services.

Please see our Terms of Use for additional information.

SMS Terms and Conditions

Biscuitville Fresh Southern® operates an SMS program that sends opted-in subscribers Marketing alerts, promotions, appointment reminders, and account updates. Message frequency will vary. Reply HELP or email [email protected] for more info. Reply STOP to unsubscribe. Carriers are not liable for delayed or undelivered messages. Message and Data Rates May Apply. Please review our Privacy Policy below.

How We Use Information

We use your information to:

  • Provide the Website;
  • Respond to your inquiries and requests;
  • Deliver email, newsletters, alerts and other information you requested;
  • Target and promote your closest Biscuitville location;
  • Analyze Website usage and improve our Website; and
  • To personalize content.
 

With your prior express written consent, we may also send advertising text messages using an auto dialer to your mobile number. Subscribing to text messages is not a condition of purchasing any property, goods or services. You may opt out of text messages at any time,

How We Share Information

We do not share your personal information except as follows:

  • You request or authorize it.
  • SMS consent and phone numbers will never be shared with third parties or affiliates.
  • We do not authorize third parties to use your personal information unless authorized by you, as necessary to provide services to us or for purposes authorized by us.
  • To comply with a law, regulation, or other governmental request, for example, to comply with subpoenas, court orders, legal process, or requests by law enforcement or governmental entities.
  • To investigate or defend against third-party claims against us.
  • To detect, prevent, or investigate fraud or other illegal activity.
  • With your knowledge and consent; and
  • In connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization or liquidation of our business.

Cookies and Tracking

This Website uses cookies. A cookie is a piece of data stored on the user’s computer tied to information about the user. You are not required to accept cookies to use this Website. If you choose not to accept cookies, some functionality of this Website may not work properly.

This Website contains links to other websites, and these third-party websites may set cookies on your device. We are not responsible for the cookie or tracking practices of other websites.

We may use cookies for these purposes:

  1. We may use cookies to track visitors around our Website. We may use this information to analyze browsing, use and navigation patterns on our Website so that we may enhance and improve its functionality and service.
  2. We may use cookies to manage the quantity of coupons you download and/or print from our Website.
  3. We may use cookies to analyze device and location information on an aggregate basis.
  4. We may use cookies, and personal information collected through cookies, for marketing and advertising purposes. These uses include but are not limited to retargeting advertising, or serving you ads, once you have left our Website and analyzing effectiveness of our online offers/coupons.

California Do-Not-Track Disclosure

This Website does not respond to “Do Not Track Signals.”

Google Analytics and Heat Mapping

Our public Website uses Google Analytics, a service provided by Google, Inc. Google Analytics uses cookies to analyze how users use our Website. We review aggregated data provided to us through Google Analytics to analyze website usage and improve our Website. Google Analytics has its own privacy policy, located here. By using our Website, you consent to the processing of data about you by Google in the manner and for the purposes described here and in the Google Analytics privacy policy.

We also use third-party heat mapping software to detect the elements of our Website users click on and to analyze navigation and site usage patterns. We use this information to evaluate and improve our Website. User sessions on this Website may be recorded by our third-party software provider and reviewed for this purpose.

How We Share Information

Biscuitville will not share your personal information except in the following limited circumstances:

We may collect, report, and share personal information with third parties that perform services on our behalf, for example, technical, marketing/public relations, and content service providers. We may also share your personal information with third-party providers of cloud, web and/or server hosting services. We do not authorize such third parties to use your personal information except as necessary to provide services to us or for purposes authorized by us.

Our website uses third-party service providers for the following purposes: (1) to conduct financial transactions on our Website, (2) to manage our email lists for newsletters, alerts, clubs and other purposes, (3) to conduct our online job application intake process, (4) to handle your survey submissions and consumer feedback submitted on our Website, (5) to deliver behavioral pop-up advertisements and promotions and (6) to analyze navigation and site usage patterns. These third-party service providers may collect financial and other personal information from you. Biscuitville does not collect your financial information. Our service providers may share with us your candidate data and resume so we may evaluate your application and user session recordings to evaluate and improve our Website. We are not responsible for the privacy practices of these service providers or of other websites. By using our Website, you consent to the processing of your personal information by our service providers in the manner and for the purposes described here and in their respective privacy policies. We do not authorize our third-party service providers to use your personal information except as necessary to provide services to us or for purposes authorized by us.

Additionally, we may disclose your personal information (1) to comply with a law, regulation, or other  governmental request, for example, to comply with subpoenas, court orders, legal process, or requests by law enforcement or governmental entities; (2) to investigate or defend against third-party claims against us; (3) to detect, prevent, or investigate fraud or other illegal activity or to enforce our Terms of Use; (4) to repair or resolve technical issues in the operation of this Website; (5) to respond to a request by you to disclose the information, including your requests to allow access to your account and personal information by third-parties designated by you; (6) with your knowledge and consent; and (7) to address emergencies or acts of god. We may share your personal information as an asset of the  business in the event of a sale, merger, or other business combination or transfer involving Biscuitville.

Links to Third Party Sites

This Website contains links to other websites. Please be aware that we are not responsible for the privacy practices or content of other websites. This Privacy Policy applies solely to personal information collected by this Website (www.biscuitville.com). We encourage you to be aware when you leave our Website and to read the privacy policies of other websites and online services.

Security of Personal Information

Biscuitville takes the security of your personal information seriously. We implement commercially reasonable technical, physical, and administrative security measures to protect against the loss, misuse, unauthorized access, alteration, and destruction of personal information collected through this Website. However, we cannot and do not guarantee that your personal information will never be accessed by an unauthorized party or otherwise breached.

Retention of Personal Information

We will retain your personal information for as long as we deem reasonably necessary or desirable, unless a different retention period is required by any applicable law, rule, or regulation. We reserve the right to delete or destroy any information collected, including personal information, at any time.

Access to Your Personal Information and How to Contact Us

If you have questions about this Privacy Policy, or if you wish to correct, update, amend, or delete/remove personal information that you have provided to us, you may contact us by email at: [email protected].

You may choose to stop receiving our communications, alerts, or marketing emails by following the unsubscribe instructions included in these emails or you may contact us at: [email protected].

Updates to this Privacy Policy

We may update or change our privacy practices and this policy from time to time. If we update the policy, we will publish an announcement on our Website. The date at the top of this policy reflects the date of the most recent update.

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JOHN BRITTAIN​

Vice President, Information Technology​

John Brittain joined the Biscuitville family in July 2021. As VP of Information Technology, John’s primary responsibility is to establish and maintain healthy relationships with the IT Department’s third-party vendors and to measure their effectiveness in supporting Biscuitville operations. When issues arise, John streamlines solutions and then establishes methods to optimize both the vendor’s and Biscuitville’s performance. Born in Hickory, NC, John graduated from the University of North Carolina at Greensboro with a degree in business administration and marketing. John continued his education with certifications such as Six Sigma Green Belt and Procurement and Contract Management. Today, John lives in Browns Summit, NC, with his wife, Kate, and two daughters. With a passion for keeping active, John enjoys playing in his sand volleyball league and is an avid basketball fan.

KATHIE NIVEN​

President, Chief Executive Officer​

Kathie Niven joined Biscuitville in 2011 and led the brand’s transformation to its FRESH SOUTHERN® identity. She became President in 2018 and CEO in 2021, guiding the company’s growth to more than 85 restaurants across the Carolinas and Virginia while strengthening its people-first culture. Under her leadership, Biscuitville has earned national recognition, including being named USA Today Readers’ Choice Best Fast Food Breakfast in 2023, 2024 and 2025. Niven previously held executive roles with Quiznos, Arby’s, Burger King and Krispy Kreme. A graduate of Elon University, she also completed advanced leadership training through the Center for Creative Leadership, UNC Kenan-Flagler and Harvard University. She lives in Greensboro, North Carolina, with her husband, Drew, and their two children.

KEVIN BENNETT​

Chief Financial Officer

As Chief Financial Officer, Kevin supports Biscuitville’s strategic growth initiatives and manages the company’s financial plans. He and his teams provide financial and operational insights into the business, as well as accounting, finance, IT, risk, and compensation-support services. Prior to Biscuitville, Kevin gained years of financial leadership and multi-unit retail experience as Director of Finance with Circle K Stores and Assistant Controller with The Pantry, operating as Kangaroo Express. He began his professional career as an auditor after earning his BS in accountancy at Villanova University in 2003. Kevin earned his MBA at Duke University’s Fuqua School of Business in 2016, and he’s a Certified Public Account, licensed in North Carolina. Kevin and his wife, Megan, enjoy time with their kids, Molly, Ryan, and Lila.

BELINDA KYLE

Chief People Officer

Belinda Kyle joined Biscuitville in 2022 as Chief People Officer, bringing more than 30 years of hospitality operations and human resources experience. Her career includes leadership roles with Treasure Island Resort & Casino, Romano’s Macaroni Grill and Dinosaur Bar-B-Que. Kyle holds a degree in human resource management from the University of Phoenix and is a SHRM Senior Certified Professional. Active in her community, she volunteers with the American Cancer Society and lives in Lexington, North Carolina..

BLAKE JENNINGS​

Chief Development Officer

Blake Jennings became Biscuitville’s Chief Development Officer in 2023 and oversees real estate development, construction, facilities and IT. Since joining the company in 2018, he has played a key role in building the development pipeline supporting Biscuitville’s accelerated growth. Jennings previously worked in mixed-use and multifamily development with Kane Realty Corporation and held finance and asset management roles at First Potomac Realty Trust. He earned a finance degree from Wake Forest University’s School of Business and lives in Greensboro, North Carolina, with his wife, Melanie, and their three children.

JIM MCCURLEY

Chief Restaurant Excellence Officer

Professional Background
Jim McCurley was named Chief Restaurant Excellence Officer in 2023. He has been a member of the Biscuitville Fresh Southern® family since August 2019, when he joined the organization as the Vice President of Culinary Operations.

McCurley’s experience includes work as an Executive Sous Chef during his school years, serving as a Regional Executive Chef in Washington, D.C., and then joining P.F. Chang’s for the next 17 years, helping them transform from a start-up to over 225 locations nationwide. Before joining Biscuitville, McCurley was Senior Director of Operations for Tupelo Honey Café, based in Asheville, North Carolina.

Education
Born and raised in Providence, Rhode Island, McCurley attended Johnson & Wales at their Providence campus, earning his Bachelor of Science in restaurant/food services management and his MBA in international business. In addition to his formal education, McCurley is a Lean Six Sigma Certified Black Belt, Certified Lean Practitioner, Agile Certified and a Certified Scrum Master.

Community and Family
Today McCurley lives in the Greensboro area and enjoys spending time with family and friends.

KRISTIE MITCHELL

Chief Marketing Officer

Professional Background
Kristie Mitchell was promoted to Greensboro-based Biscuitville’s Chief Marketing Officer in December 2023. Prior to her promotion, she served since 2018 as Vice President of Brand and Marketing. A member of the company’s Leadership Team, she heads the work groups that generate media, advertising, point of purchase materials, public relations, social media, website, consumer analytics and all aspects of design.

When she joined Biscuitville in 2015, Mitchell was asked to co-lead the company’s comprehensive rebranding of all restaurant remodels, rebuilds and new locations. Today, all the properties across the multi-state enterprise feature the rebranded design features. Mitchell was closely involved with the brand design of the new 70,000-square-foot distribution center in Burlington, which opened in 2022.

As a member of the product innovation leadership team, Mitchell partners closely with Culinary Operations to determine featured menu items and how they will be promoted to drive incremental lift through paid and organic media along with on-premises. She led the initiative to create the “Life After 2®” campaign, focused on employee satisfaction and recruitment, and the trademarked external initiatives like “The Flavor of Local®”, “Farm to Drive-Thru®” and “Home of the Biscuit Window®.”

LARRY WILLIAMS​

Chief Supply Chain Officer​

Professional Background
Larry Williams joined Biscuitville Fresh Southern® in May of 1989. As Chief Supply Chain Officer, Williams is responsible for Biscuitville’s Internal Distribution System, overseeing Distribution Center Operations, Warehouse Management System technology, Procurement and Transportation.

Community and Family
Williams and his wife, Diana, have two children and five grandchildren. Together they enjoy traveling and spoiling their grandkids.

KIM AVERY

Vice President of Operations​

Professional Background
Kim Avery was promoted to Vice President of Operations in February 2024. She now leads Biscuitville’s field operations with oversight of all restaurants in North Carolina, South Carolina and Virginia. She reports to President and CEO, Kathie Niven. Avery joined Biscuitville in 2020 as an Area Director, and since then has stepped into positions with increasing responsibility. She was named Region Director in March 2022 and became Region Vice President in December 2022.

Community and Family
Avery was born and raised in Florida and moved to North Carolina in March 2020 to join the Biscuitville team. She currently resides in Stoneville, North Carolina, with her three cats. In her spare time, Avery is an award-winning mixed-media artist who donates her art to auctions supporting her favorite causes.

BURNEY JENNINGS

Executive Chair

In 1996, Burney took over the reins of the family business from his father, Maurice, as President and CEO. Today he continues to serve as Executive Chair of Biscuitville Fresh Southern®, a company that’s grown under his leadership into an $80 million business with over 70 locations (and counting). A graduate of Elon University, Burney serves on its Board of Trustees and has received its “Young Alumnus of the Year” award, as well as its “Legends of Business” award. He’s also active with the Greensboro Rotary, Greensboro Sports Council, and Greensboro Partnership. Triad Business Journal named Burney one of its “2016 Most Admired CEOs in the Triad.” He and his wife Dina, also an Elon grad, have four children: Blake, Bailey, Mary Frances, and John. In his free time, Burney likes spending time with his family in the mountains of North Carolina and also enjoys running, hiking, and golf.

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