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Terms & Conditions

Updated July 19, 2024

General

This website at www.biscuitville.com (this “Website” or our “Website”) is owned and operated by Biscuitville Fresh Southern®. (“Biscuitville”). The following terms of use (“Terms”) govern your use of this Website on any platform and in any format.

Please read these Terms carefully. By using our Website, you acknowledge that you have read and accept these Terms. If you do not agree to be bound by these Terms, do not access or use this Website. Biscuitville has the right, at its sole discretion, to enhance, change or discontinue all or part of this Website any time. We may update or change these Terms from time to time. If we do so, we will publish an announcement on our Website.

For information about Biscuitville’s Privacy Policy, please click here.

Consent to Receive Communications

If you register to receive emails, text messages, alerts, newsletters or any other communications from us, you consent to receive such communications. You may opt out of these communications at any time using the prompts contained at the bottom of the communications.

Functionality and Prohibited Used of this Website

Functionality

Biscuitville may limit the amount of storage space, activity, bandwidth, or any other resources available on our Website in its discretion. Periodically, this Website may become unavailable due to required maintenance or other reasons. Biscuitville assumes no responsibility for any errors, omissions, interruptions, deletions, defects, delays in operation or transmission, communications line failures, theft, destruction, or unauthorized access to, or alteration of, any content or information that you submit on, to, or through this Website.

This website and all of the services offered on this website are provided “as is” without express or implied warranty of any kind (Including, without limitation, the implied warranties of merchantability, fitness for a particular purpose, and noninfringement). In no event will Biscuitville be liable for damages of any kind, including without limitation any special, indirect, incidental, or consequential damages.

Prohibited Uses
  • You will not manipulate this Website by any means, including but not limited to the use of bots, botnets, automated scripts, or other automated or electronic means. You will not plant viruses or disturb our system through any Trojan horse, spyware, adware, malware, bot, time bomb, worm, or other harmful or malicious component, which might overburden, impair, or disrupt this Website or any Website user’s use, access, or experience.
  • You will not interfere with, tamper with, or damage this Website in any way whatsoever, including but not limited to by trespass, burdening network capacity, repeatedly posting the same or similar content, or uploading or otherwise disseminating viruses, worms, spyware, adware, or other malicious code.
  • You will not circumvent, disable, or otherwise interfere with security-related features of this Website or any features that prevent or restrict use or copying of any content or enforce limitations on use of this Website.
  • You will use this Website only for private, non-commercial purposes.

 

CONTENT OF THIS WEBSITE

Proprietary Content of Biscuitville

All content used on and in this Website and the functionality of this Website, including without limitation the text, logos, designs, icons, software, scripts, source code, graphics, photos, images, likenesses, domain names, interactive features, and the like, and the trade secrets, trademarks, trade names, service marks, copyrights, and logos contained therein (collectively, “Biscuitville Content”), are owned by or licensed to Biscuitville and are proprietary and protected by applicable intellectual property law. No express or implied rights are conferred on you to use Biscuitville content. Except as explicitly permitted by these Terms or the functionality of this Website, Biscuitville content may not be used, copied, reproduced, distributed, transmitted, broadcast, displayed, sold, licensed, modified, adapted, sideloaded, used in derivative works, or otherwise exploited for any other purposes whatsoever without our prior written consent. We may change any Biscuitville content without notice.

We Do Not Control Third-Party Content

This Website may contain content, resources, and services from third parties. We may provide links, data, or information related to third parties and their materials. We have no control over these third parties, and, as such, we do not endorse and are not responsible or liable for any such third-party material, or its accuracy or quality. You assume full responsibility when you choose to access third-party content or follow any links that lead you to third-party websites. You should review the terms of use and privacy policies of these third-party websites.

Termination

If you fail, or if we suspect that you have failed, to comply with any of the provisions of these Terms, we may, in our sole discretion, without notice to you, terminate, suspend, disable, or prohibit your access to this Website. If your access has been terminated, we may, but we are not obligated to, irretrievably delete any and all content we have stored pertaining to your activity on our Website.

You may terminate this agreement at any time by simply discontinuing access to and use of this Website.

Legal Disputes

Choice of Law, Venue, and Jurisdiction

These Terms are governed by the laws of the State of North Carolina. You expressly agree that exclusive jurisdiction for any claim or dispute with Biscuitville concerning these Terms or relating in any way to your use of this Website resides in the federal and state courts located in North Carolina.

You further agree that neither you nor Biscuitville will participate in a class action lawsuit or class action arbitration or claims brought in a private attorney general or representative capacity, if biscuitville is a party to such a proceeding.

Indemnification

You agree to indemnify, defend, and hold harmless Biscuitville and its directors, officers, shareholders, employees, agents, partners, clients, and contractors from and against any loss, liability, claim, demand, damage, cost, and expense (including reasonable legal fees) asserted by any third party due or arising from or in connection with your use of or conduct on this Website, your violation of these Terms, or your violation of any rights of another user of this Website. Biscuitville reserves the right to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, which shall not excuse your indemnity obligations.

No Obligation to Participate in Disputes Between Users or Third Parties

If there is a dispute between users of this Website, or between a user and any third party, you understand and agree that we are under no obligation to become involved. In the event that you have a dispute with one or more other users, you release Biscuitville and its officers, employees, shareholders, agents, representatives, and successors from any and all claims, demands, and damages of every kind or nature, known or unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way related to such disputes and/or this Website.

Miscellaneous

Failure by Biscuitville to enforce any provision of these Terms shall not be construed as a waiver of any provision or right. Nothing in these Terms shall be deemed to confer any third-party rights or benefits. These Terms, and any rights and licenses granted hereunder, may not be transferred or assigned by you, but may be assigned by Biscuitville without restriction. If any provision of these Terms, or any portion thereof, is held to be invalid and unenforceable, then the remainder of these Terms nevertheless remain in full force and effect.

Transparency in Coverage

This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to access and analyze data more easily.

https://transparency-in-coverage.uhc.com/

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JOHN BRITTAIN​

Vice President, Information Technology​

John Brittain joined the Biscuitville family in July 2021. As VP of Information Technology, John’s primary responsibility is to establish and maintain healthy relationships with the IT Department’s third-party vendors and to measure their effectiveness in supporting Biscuitville operations. When issues arise, John streamlines solutions and then establishes methods to optimize both the vendor’s and Biscuitville’s performance. Born in Hickory, NC, John graduated from the University of North Carolina at Greensboro with a degree in business administration and marketing. John continued his education with certifications such as Six Sigma Green Belt and Procurement and Contract Management. Today, John lives in Browns Summit, NC, with his wife, Kate, and two daughters. With a passion for keeping active, John enjoys playing in his sand volleyball league and is an avid basketball fan.

KATHIE NIVEN​

President, Chief Executive Officer​

Kathie Niven joined Biscuitville in 2011 and led the brand’s transformation to its FRESH SOUTHERN® identity. She became President in 2018 and CEO in 2021, guiding the company’s growth to more than 85 restaurants across the Carolinas and Virginia while strengthening its people-first culture. Under her leadership, Biscuitville has earned national recognition, including being named USA Today Readers’ Choice Best Fast Food Breakfast in 2023, 2024 and 2025. Niven previously held executive roles with Quiznos, Arby’s, Burger King and Krispy Kreme. A graduate of Elon University, she also completed advanced leadership training through the Center for Creative Leadership, UNC Kenan-Flagler and Harvard University. She lives in Greensboro, North Carolina, with her husband, Drew, and their two children.

KEVIN BENNETT​

Chief Financial Officer

As Chief Financial Officer, Kevin supports Biscuitville’s strategic growth initiatives and manages the company’s financial plans. He and his teams provide financial and operational insights into the business, as well as accounting, finance, IT, risk, and compensation-support services. Prior to Biscuitville, Kevin gained years of financial leadership and multi-unit retail experience as Director of Finance with Circle K Stores and Assistant Controller with The Pantry, operating as Kangaroo Express. He began his professional career as an auditor after earning his BS in accountancy at Villanova University in 2003. Kevin earned his MBA at Duke University’s Fuqua School of Business in 2016, and he’s a Certified Public Account, licensed in North Carolina. Kevin and his wife, Megan, enjoy time with their kids, Molly, Ryan, and Lila.

BELINDA KYLE

Chief People Officer

Belinda Kyle joined Biscuitville in 2022 as Chief People Officer, bringing more than 30 years of hospitality operations and human resources experience. Her career includes leadership roles with Treasure Island Resort & Casino, Romano’s Macaroni Grill and Dinosaur Bar-B-Que. Kyle holds a degree in human resource management from the University of Phoenix and is a SHRM Senior Certified Professional. Active in her community, she volunteers with the American Cancer Society and lives in Lexington, North Carolina..

BLAKE JENNINGS​

Chief Development Officer

Blake Jennings became Biscuitville’s Chief Development Officer in 2023 and oversees real estate development, construction, facilities and IT. Since joining the company in 2018, he has played a key role in building the development pipeline supporting Biscuitville’s accelerated growth. Jennings previously worked in mixed-use and multifamily development with Kane Realty Corporation and held finance and asset management roles at First Potomac Realty Trust. He earned a finance degree from Wake Forest University’s School of Business and lives in Greensboro, North Carolina, with his wife, Melanie, and their three children.

JIM MCCURLEY

Chief Restaurant Excellence Officer

Professional Background
Jim McCurley was named Chief Restaurant Excellence Officer in 2023. He has been a member of the Biscuitville Fresh Southern® family since August 2019, when he joined the organization as the Vice President of Culinary Operations.

McCurley’s experience includes work as an Executive Sous Chef during his school years, serving as a Regional Executive Chef in Washington, D.C., and then joining P.F. Chang’s for the next 17 years, helping them transform from a start-up to over 225 locations nationwide. Before joining Biscuitville, McCurley was Senior Director of Operations for Tupelo Honey Café, based in Asheville, North Carolina.

Education
Born and raised in Providence, Rhode Island, McCurley attended Johnson & Wales at their Providence campus, earning his Bachelor of Science in restaurant/food services management and his MBA in international business. In addition to his formal education, McCurley is a Lean Six Sigma Certified Black Belt, Certified Lean Practitioner, Agile Certified and a Certified Scrum Master.

Community and Family
Today McCurley lives in the Greensboro area and enjoys spending time with family and friends.

KRISTIE MITCHELL

Chief Marketing Officer

Professional Background
Kristie Mitchell was promoted to Greensboro-based Biscuitville’s Chief Marketing Officer in December 2023. Prior to her promotion, she served since 2018 as Vice President of Brand and Marketing. A member of the company’s Leadership Team, she heads the work groups that generate media, advertising, point of purchase materials, public relations, social media, website, consumer analytics and all aspects of design.

When she joined Biscuitville in 2015, Mitchell was asked to co-lead the company’s comprehensive rebranding of all restaurant remodels, rebuilds and new locations. Today, all the properties across the multi-state enterprise feature the rebranded design features. Mitchell was closely involved with the brand design of the new 70,000-square-foot distribution center in Burlington, which opened in 2022.

As a member of the product innovation leadership team, Mitchell partners closely with Culinary Operations to determine featured menu items and how they will be promoted to drive incremental lift through paid and organic media along with on-premises. She led the initiative to create the “Life After 2®” campaign, focused on employee satisfaction and recruitment, and the trademarked external initiatives like “The Flavor of Local®”, “Farm to Drive-Thru®” and “Home of the Biscuit Window®.”

LARRY WILLIAMS​

Chief Supply Chain Officer​

Professional Background
Larry Williams joined Biscuitville Fresh Southern® in May of 1989. As Chief Supply Chain Officer, Williams is responsible for Biscuitville’s Internal Distribution System, overseeing Distribution Center Operations, Warehouse Management System technology, Procurement and Transportation.

Community and Family
Williams and his wife, Diana, have two children and five grandchildren. Together they enjoy traveling and spoiling their grandkids.

KIM AVERY

Vice President of Operations​

Professional Background
Kim Avery was promoted to Vice President of Operations in February 2024. She now leads Biscuitville’s field operations with oversight of all restaurants in North Carolina, South Carolina and Virginia. She reports to President and CEO, Kathie Niven. Avery joined Biscuitville in 2020 as an Area Director, and since then has stepped into positions with increasing responsibility. She was named Region Director in March 2022 and became Region Vice President in December 2022.

Community and Family
Avery was born and raised in Florida and moved to North Carolina in March 2020 to join the Biscuitville team. She currently resides in Stoneville, North Carolina, with her three cats. In her spare time, Avery is an award-winning mixed-media artist who donates her art to auctions supporting her favorite causes.

BURNEY JENNINGS

Executive Chair

In 1996, Burney took over the reins of the family business from his father, Maurice, as President and CEO. Today he continues to serve as Executive Chair of Biscuitville Fresh Southern®, a company that’s grown under his leadership into an $80 million business with over 70 locations (and counting). A graduate of Elon University, Burney serves on its Board of Trustees and has received its “Young Alumnus of the Year” award, as well as its “Legends of Business” award. He’s also active with the Greensboro Rotary, Greensboro Sports Council, and Greensboro Partnership. Triad Business Journal named Burney one of its “2016 Most Admired CEOs in the Triad.” He and his wife Dina, also an Elon grad, have four children: Blake, Bailey, Mary Frances, and John. In his free time, Burney likes spending time with his family in the mountains of North Carolina and also enjoys running, hiking, and golf.

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