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Hannah Allison
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Phone: (919) 924-9384

Biscuitville Fresh Southern® to open new restaurant in Jacksonville, N.C., April 22 and Celebrate Community Appreciation Days from April 22 – July 4

GREENSBORO, N.C. (April 10, 2025) — Biscuitville Fresh Southern® is pleased to announce that it will start serving its fresh, scratch-made biscuits at 5:30 a.m., April 22, at its new Jacksonville, North Carolina, restaurant located at 2159 Gum Branch Road. Grand Opening events will be held one month later on May 22, and Community Appreciation Days extend through July 4.

“We are thrilled to be joining the Jacksonville community and look forward to introducing guests to our Fresh Southern food made with locally sourced ingredients,” said Biscuitville President and CEO Kathie Niven. “At Biscuitville, our culture is focused on enhancing lives by serving others. We can’t wait to celebrate our Jacksonville area guests through our Community Appreciation Days and grand opening festivities.”

Enter Online or Visit the Store to Enter Special Southern Experience Drawing

Biscuitville’s upcoming Community Appreciation Days are four week-long celebrations that recognize the special people who help our communities thrive including first responders, teachers, nurses and military service members. In addition, visitors to our new Jacksonville location can enter to win our Southern Experience getaway contest during the upcoming Community Appreciation Days. Biscuitville also will be holding an online contest on Facebook where guests can enter to win Free Breakfast For A Year.

The winner of the Southern Experience contest will receive a $1,500 gift card for Airbnb where they may book a mountain or beach getaway in the Carolinas to enjoy a truly Southern experience. To enter the Southern Experience getaway contest, visit the new Biscuitville location in Jacksonville, N.C. starting April 22, and scan the QR code on designated signs in store. The winner will be announced July 3rd.

During the May 22 Grand Opening, Biscuitville will also award its Free Breakfast for A Year winners by randomly selecting up to ten of the entries received prior to the Grand Opening date. Winners must be present at noon on the date of Grand Opening (May 22) to receive the Free Biscuits for A Year prize. No purchase is necessary to enter. Limited to (1) one entry per person.

Special Weeks for Special People

While everyone is always welcome to visit Biscuitville during the stores’ hours of operation, during Community Appreciation Days, Biscuitville is extending a special invitation to the local heroes who visit the store and are affiliated with the specific occupations that give back to the community. No coupon is necessary, visitors must simply be in uniform or show proper ID. Details and timing include:

  • First Responders’ week (includes police, firefighters, paramedics), April 28-May 2
    • Offer: free biscuit sandwich
  • Teachers’ week (includes teacher assistants and administrators), May 5-May 9
    • Offer: buy one biscuit sandwich, get one biscuit sandwich free
  • Nurses’ week (includes doctors and administrators), June 9-June 13
    • Offer: buy one biscuit sandwich, get one biscuit sandwich free
  • Military week (includes all branches of the U.S. military and their families), June 30-July 4
    • Offer: free biscuit sandwich

During each special week, credentialed members of the designated community group will receive a discount, along with a punch card, to earn rewards for future visits. Guests must simply be in uniform or show proper ID to receive the Community Appreciation Days rewards during their designated week. Along with the special offers, during Community Appreciation Days, the first 50 guests of each work category who visit on the first day of their offer period will receive Biscuitville swag.

About Jacksonville Location and Grand Opening Information

  • Prize Winners Announced for Free Biscuits For A Year: Noon on May 22
  • Ribbon Cutting 2:15 pm on May 22
  • Winner Announced for Southern Experience Contest: July 3

Since opening its doors in 1966, family-owned Biscuitville has continued its tradition of providing Fresh Southern flavor and locally sourced ingredients to its guests. With restaurants in North Carolina, South Carolina and Virginia, Biscuitville’s authentic breakfast was recognized as the nation’s Best Fast Food Breakfast in the 2024 USA Today Readers’ Choice 10Best contest for the second year in a row.

Known as Home of the Biscuit Window Since 1966®, the Jacksonville restaurant features a large biscuit window that enables guests to view Biscuitville’s one-of-a-kind biscuit-making process. In addition to this iconic feature of Biscuitville, other highlights of the restaurant include:

  • Exterior features resembling a reclaimed southern barn with a tin roof, barn doors and gooseneck lights.
  • Interior features combining a modern feel with southern heritage through industrial hardware, blue painted ceilings inspired by southern porches and mixed materials like wood, metal and tile.
  • A large photo mural wall capturing the local Jacksonville neighborhoods and communities.
  • A dual-lane drive-thru designed to minimize wait times.
  • An enhanced beverage area with expanded drink options, including Salisbury, N.C.-based Cheerwine®.
  • Proudly serving Community Coffee, a family-owned and the nation’s top retail coffee brand since 1919.
  • Conveniences such as free Wi-Fi and electrical access.

About Biscuitville Fresh Southern®

Headquartered in Greensboro, North Carolina, Biscuitville Fresh Southern® is a family-owned company serving authentic Southern food made fresh daily from locally sourced ingredients. Known as the Home of the Biscuit Window Since 1966®, Biscuitville serves scratch-made biscuits baked fresh every 15 minutes. Today, the company sources its ingredients from local and family-owned partners to serve guests classic Southern breakfast. Biscuitville employs over 2,200 people and operates more than 85 restaurants in North Carolina, South Carolina and Virginia. For the second year in a row, Biscuitville was voted the nation’s Best Fast Food Breakfast in the 2024 USA Today Readers’ Choice 10Best contest. Biscuitville serves guests from 5 a.m. to 2 p.m. daily. For more information about Biscuitville Fresh Southern®, visit the company’s website at https://biscuitville.com/.

*Up to 10 free breakfast winners will be awarded combo coupons for a total of 52 coupons per prize.

JOHN BRITTAIN​

Vice President, Information Technology​

John Brittain was promoted to Vice President of Information Technology in 2024 after serving as Senior IT Director of Vendor Management since 2021. He helps shape the company’s IT strategy and technology initiatives in support of growth and innovation. Brittain previously held roles with the Greensboro Housing Authority and AT&T. He earned a bachelor’s degree in business administration from the University of North Carolina at Greensboro.

KATHIE NIVEN​

President, Chief Executive Officer​

Kathie Niven joined Biscuitville in 2011 and led the brand’s transformation to its FRESH SOUTHERN® identity. She became President in 2018 and CEO in 2021, guiding the company’s growth to more than 85 restaurants across the Carolinas and Virginia while strengthening its people-first culture. Under her leadership, Biscuitville has earned national recognition, including being named USA Today Readers’ Choice Best Fast Food Breakfast in 2023, 2024 and 2025. Niven previously held executive roles with Quiznos, Arby’s, Burger King and Krispy Kreme. A graduate of Elon University, she also completed advanced leadership training through the Center for Creative Leadership, UNC Kenan-Flagler and Harvard University.

KEVIN BENNETT​

Chief Financial Officer

Kevin Bennett joined Biscuitville in 2016 as Chief Financial Officer and oversees the company’s financial strategy and planning in support of long-term growth. He leads teams responsible for accounting, finance, development, facilities, supply chain, risk and compensation-support services, providing insights that guide business performance. Prior to Biscuitville, Bennett held leadership roles with Circle K Stores, The Pantry/Kangaroo Express and Deloitte. He earned a B.S. in Accountancy from Villanova University and an MBA from Duke University’s Fuqua School of Business.

BELINDA KYLE

Chief People Officer

Belinda Kyle joined Biscuitville in 2022 as Chief People Officer, bringing more than 30 years of hospitality operations and human resources experience. Her career includes leadership roles with Treasure Island Resort & Casino, Romano’s Macaroni Grill and Dinosaur Bar-B-Que. Kyle holds a degree in human resource management from the University of Phoenix and is a SHRM Senior Certified Professional.

BLAKE JENNINGS​

Chief Development Officer

Blake Jennings became Biscuitville’s Chief Development Officer in 2023 and oversees real estate development, construction, facilities and IT. Since joining the company in 2018, he has played a key role in building the development pipeline supporting Biscuitville’s accelerated growth. Jennings previously worked in mixed-use and multifamily development with Kane Realty Corporation and held finance and asset management roles at First Potomac Realty Trust. He earned a finance degree from Wake Forest University’s School of Business.

JIM MCCURLEY

Chief Restaurant Excellence Officer

Jim McCurley was named Chief Restaurant Excellence Officer in 2023 after joining Biscuitville in 2019 as Vice President of Culinary Operations. In his current role, McCurley leads enterprise-wide functions across Operations, Culinary, Strategic Planning and Concept Development to deliver measurable impacts on sales, profitability and guest experience. McCurley holds a B.S. in restaurant/food services management and an MBA from Johnson & Wales University and is Lean Six Sigma Blackbelt and Scrum Master certified.

KRISTIE MITCHELL

Chief Marketing Officer

Kristie Mitchell became Chief Marketing Officer in 2023 after leading Brand and Marketing since 2018. She oversees Biscuitville’s brand strategy, marketing, creative direction, customer experience initiatives, and traffic growth efforts. Since joining the leadership team, she has helped guide the company’s comprehensive rebrand, launched signature initiatives including “Life After 2®” and “The Flavor of Local®,” and played a key role in establishing the company’s Accessibility Committee and Project Management Office. Her leadership has helped strengthen Biscuitville’s brand presence and community impact across the Southeast. Mitchell was recognized as a 2024 Triad Business Journal Outstanding Woman in Business and named to Lunchbox’s 2026 Top 30 Women in Food list.

LARRY WILLIAMS​

Chief Supply Chain Officer​

Larry Williams joined Biscuitville in 1989 and today serves as Chief Supply Chain Officer, overseeing distribution center operations, procurement, transportation and warehouse technology. His leadership has helped build a reliable internal distribution system that supports the company’s multistate growth.

KIM AVERY

Vice President of Operations​

Kim Avery was promoted to Vice President of Operations in 2024 and oversees all Biscuitville restaurants across North Carolina, South Carolina and Virginia. Since joining the company in 2020, she has advanced through roles including Area Director, Region Director and Region Vice President. In her spare time, she is an award-winning mixed-media artist who supports charitable causes through donated artwork.

BURNEY JENNINGS

Executive Chair

In 1996, Burney took over the reins of the family business from his father, Maurice, as President and CEO. Today he continues to serve as Executive Chair of Biscuitville Fresh Southern®, a company that’s grown under his leadership into an $80 million business with over 70 locations (and counting). A graduate of Elon University, Burney serves on its Board of Trustees and has received its “Young Alumnus of the Year” award, as well as its “Legends of Business” award. He’s also active with the Greensboro Rotary, Greensboro Sports Council, and Greensboro Partnership. Triad Business Journal named Burney one of its “2016 Most Admired CEOs in the Triad.” He and his wife Dina, also an Elon grad, have four children: Blake, Bailey, Mary Frances, and John. In his free time, Burney likes spending time with his family in the mountains of North Carolina and also enjoys running, hiking, and golf.

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